Imagination
Open-ended. Self-directed.
A removable magnetic wall your little one actually comes back to, so afternoons at home feel calmer for everyone.

Some afternoons turn into the same little negotiation. “Just one more show.” “Five more minutes.” And by dinner, everyone’s a bit frazzled.
You’re not doing anything wrong, afternoons are just hard. Little Joey gives them somewhere else to put all that energy.
Stick it on the wall and it becomes their own little world: draw, build with magnets, make up stories, play with letters and numbers. No screen, no batteries, no fuss.
A fresh canvas for everyday creativity.
Use magnets to create stories, games and little worlds.
Letters, numbers and hands-on play in one spot.
No installation drama, no setup tutorials, just a small ritual that fits into your afternoon.
Pop it up in the lounge, playroom or bedroom. A smooth, sealed surface is all you need.

Draw, build, imagine — endless ways to play with letters, numbers, magnets and crayons.

A quick wipe and it’s ready for tomorrow. No fuss, no leftover mess.
Because there’s no single “right” way to play, kids come back to it day after day, a new drawing, a new story, a new game.
Open-ended. Self-directed.

Snap, move, rearrange, repeat.
Quiet early literacy practice.
Hands-on counting and sorting.
Little worlds, made by them.

Little worlds, made by them.
Creative play feels easier when clean-up is simple. A quick wipe and the wall is ready for the next idea — no scrubbing, no lingering marks. A damp cloth is enough.
Honest words from parents who use Little Joey in their everyday afternoons.

“The first thing that’s actually pulled them away from the telly without a fight.”
Sarah · Mum of Mia & Brad (7 & 4) · VIC

“Afternoons feel so much calmer now.”
Gabriela · Mum of Tom (6) · NSW

“She keeps going back to it. Drawing, letters, little stories. It’s become part of our afternoon.”
Krunali · MUM of Maddy · QLD
Everything you need for calmer, screen-free creative play. Free gift included in every bundle.
An activity little ones choose over the iPad.
They settle in for 30–60 minutes on their own.
A soft cloth resets the surface in seconds.
Built for real homes and real afternoons.
Best first setup for screen-free creative play.
Best for more variety and everyday play.
Best for siblings or bigger play spaces.
Every bundle includes free Australia-wide shipping · 30-day returns · secure checkout
Starter
Best first setup for screen-free creative play.
Magnets (Type)



Designed for little ones aged 3–7 and beyond. Younger children can play alongside an adult; older kids often invent their own games with letters, numbers and magnets.
Use this on a smooth, clean, sealed wall. Always check your wall surface before applying. Setup guidance is included.
Yes. A quick wipe with a soft damp cloth helps reset the surface for the next play session.
It’s designed for simple, independent play, with adults nearby for younger children.
Starter: 1 wall + 1 pack + a free crayon. Explorer: 1 wall + 2 packs + a free extra pack and crayon. Creative Duo: 2 walls + 3 free packs + crayon.
Fast Australia-wide shipping from our local warehouse. Add your exact shipping timeframe before publishing.
Follow the setup guidance carefully and only apply it to suitable smooth, sealed walls.
We offer 30-day returns. But we are sure you'll love it :)
Give them a screen-free place to create — and give your day a little more breathing room.
