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Screen-free creative play · ages 3–7

Less iPad battles. More happy little afternoons.

A removable magnetic wall your little one actually comes back to, so afternoons at home feel calmer for everyone.

Up to 40% off sitewideOffer Ends Soon 00d 00h 00m 00s
Free AU shipping 30-day returns Aussie-owned
★★★★★Loved by Aussie mums
No batteriesWipe cleanOpen-ended play
Lifestyle heroChild using the Little Joey magnetic play wall
Aussie-owned Designed in Australia
30-day returns Buy with confidence
Secure checkout Encrypted payments
Fast AU shipping From local warehouse
For the parents

Sound familiar?

Some afternoons turn into the same little negotiation. “Just one more show.” “Five more minutes.” And by dinner, everyone’s a bit frazzled.

You’re not doing anything wrong, afternoons are just hard. Little Joey gives them somewhere else to put all that energy.

“We weren’t looking for another toy. We were looking for a calmer afternoon.”
The product

Meet the Little Joey play wall

Stick it on the wall and it becomes their own little world: draw, build with magnets, make up stories, play with letters and numbers. No screen, no batteries, no fuss.

Draw

A fresh canvas for everyday creativity.

Build

Use magnets to create stories, games and little worlds.

Learn

Letters, numbers and hands-on play in one spot.

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How it works

Up in minutes. Played with again and again.

No installation drama, no setup tutorials, just a small ritual that fits into your afternoon.

1 Step one

Stick it up

Pop it up in the lounge, playroom or bedroom. A smooth, sealed surface is all you need.

They create
2 Step two

They create

Draw, build, imagine — endless ways to play with letters, numbers, magnets and crayons.

Wipe clean & repeat
3 Step three

Wipe clean & repeat

A quick wipe and it’s ready for tomorrow. No fuss, no leftover mess.

Ready for calmer afternoons?Free Australia-wide shipping · 30-day returns
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Open-ended play

Not a five-minute toy.

Because there’s no single “right” way to play, kids come back to it day after day, a new drawing, a new story, a new game.

Imagination
Imagination

Imagination

Open-ended. Self-directed.

Magnets

Magnets

Snap, move, rearrange, repeat.

Letters
Letters

Letters

Quiet early literacy practice.

Numbers
Numbers

Numbers

Hands-on counting and sorting.

Animals
Animals

Animals

Little worlds, made by them.

Stories

Stories

Little worlds, made by them.

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Practical

Draw. Wipe. Play again.

Creative play feels easier when clean-up is simple. A quick wipe and the wall is ready for the next idea — no scrubbing, no lingering marks. A damp cloth is enough.

00:01Draw
00:05Wipe
00:08Reset
Not a five-minute toy.Open-ended play that lasts long past unboxing day.
Shop the play wall
Real Aussie mums

What Aussie mums are saying

Honest words from parents who use Little Joey in their everyday afternoons.

Customer photo
★★★★★

“The first thing that’s actually pulled them away from the telly without a fight.”

Sarah · Mum of Mia & Brad (7 & 4) · VIC

Customer photo
★★★★★

“Afternoons feel so much calmer now.”

Gabriela · Mum of Tom (6) · NSW

Customer photo
★★★★★

“She keeps going back to it. Drawing, letters, little stories. It’s become part of our afternoon.”

Krunali · MUM of Maddy · QLD

Choose your bundle

Pick the bundle that suits your home

Everything you need for calmer, screen-free creative play. Free gift included in every bundle.

Less screen time

An activity little ones choose over the iPad.

Independent play

They settle in for 30–60 minutes on their own.

Wipe clean

A soft cloth resets the surface in seconds.

Loved by Aussie mums

Built for real homes and real afternoons.

SAVE 19%Perfect for · trying it out

Starter

Best first setup for screen-free creative play.

  • 1 Magnetic Wall
  • 1 Pack
Free gift · 1 Crayon
$85$105
Free shipping
CreamSold out Pink Sky BlueSold out
Secure checkout Free shipping
SAVE 44%Perfect for · siblings

Creative Duo

Best for siblings or bigger play spaces.

  • 2 Magnetic Walls
Free gift · 3 Packs + 1 Crayon
$112.50$202.50
Free shipping · Save $90
CreamSold out Pink Sky BlueSold out
Secure checkout Free shipping

Every bundle includes free Australia-wide shipping · 30-day returns · secure checkout

Good to know

A few things parents often ask

What ages is it for?

Designed for little ones aged 3–7 and beyond. Younger children can play alongside an adult; older kids often invent their own games with letters, numbers and magnets.

What kind of wall does it stick to?

Use this on a smooth, clean, sealed wall. Always check your wall surface before applying. Setup guidance is included.

Is it easy to clean?

Yes. A quick wipe with a soft damp cloth helps reset the surface for the next play session.

Can they use it on their own?

It’s designed for simple, independent play, with adults nearby for younger children.

What comes in each bundle?

Starter: 1 wall + 1 pack + a free crayon. Explorer: 1 wall + 2 packs + a free extra pack and crayon. Creative Duo: 2 walls + 3 free packs + crayon.

How fast is shipping in Australia?

Fast Australia-wide shipping from our local warehouse. Add your exact shipping timeframe before publishing.

Will it damage the wall?

Follow the setup guidance carefully and only apply it to suitable smooth, sealed walls.

What’s your returns policy?

We offer 30-day returns. But we are sure you'll love it :)

A calmer afternoon

Calmer afternoons start here.

Give them a screen-free place to create — and give your day a little more breathing room.

★★★★★Loved by Aussie mums
Aussie-owned 30-day returns Free AU shipping Secure checkout
Child smiling while showing a drawing or magnet story they made