Our Story
💛 The Story of Little Joey
Little Joey was born from a quiet moment between play and wonder — the kind every parent remembers. We saw how one simple, tactile experience could light up a child’s imagination and calm their little world.
As parents ourselves, we believe play should be more than just fun — it should be creative, grounding, and screen-free. That’s why we created Little Joey: a collection of magnetic play kits and accessories designed to spark learning, joy, and connection.
Each product is made with care, tested by tiny hands, and built to grow with your child’s curiosity. We're not here to be just another store. We're here to help turn your home into a joyful space where imagination sticks — literally.
Because the most magical memories often start with something simple on the wall.
Our Mission
Inspiring Play, One Wall at a Time
At Little Joey Store, our mission is to turn everyday walls into spaces of wonder. We believe in playful tools that spark creativity, encourage curiosity, and support meaningful screen-free moments between parents and kids.
Our goal is simple: to make imaginative play easy, beautiful, and part of your family’s everyday rhythm.
✨ Where Imagination Grows
Step into the world of Little Joey and turn your walls into playful, creative spaces.